Potential to performance.
“Tracey helped me cut through the noise and see trends in my own business I was missing. She ultimately joined VAULT to lead our Sales and Revenue team to back-to-back 20%+ years of growth.”
VAULT: from Startup to Acquisition in 17 Months
VAULT was a mobile accessory OEM with all the ingredients for success. However, the company needed a trusted advisor to help it focus, build, and exit. This is where Tracey came in. As an experienced advisor, Tracey provided strategic planning, market analysis, and go-to-market guidance to VAULT. Her services helped VAULT build an informed go-to-market strategy, design the organization to support growth, and deliver measurable financial results.
Results: $60M in pipeline | 20% YOY growth | ACQUIRED
One of the pivotal needs centered around building an effective Sales organization focused on high-value verticals and targets. Tracey’s meticulously crafted strategic approach helped VAULT significantly increase industry visibility with an impressive lead flow and resulted in over $60M in pipeline, converting to 20% year-over-year growth. The strategic initiative was launched in September of 2021, and in February of 2023 (17-month cycle), VAULT was acquired, showcasing the effectiveness and confidence in its business strategy.
"Tracey's expertise and guidance were instrumental in VAULT's success. Her ability to identify the key areas for improvement, develop a clear strategy, and execute it effectively helped VAULT achieve its acquisition goal. By working closely with VAULT, Tracey built a strong foundation for growth and success."
To learn more about VAULT and its journey, visit its website.
“Tracey is willing to put in the work, and she understands that processes are key. She never shied away from a challenge.
She made my company better, my product better, but most importantly she made ME better.”